Spark AR Studio was the development tool for building AR/MR experience for Meta products. Mostly known for creating "IG filters", Spark empowered creators to create mobile AR effects ranging from human-based effects like beauty filters, face masks, face transformations, and world-based effects utilizing capabilities like target tracking, object tracking, and plane tracking.
I led design for the Camera Platform powering all camera experiences across Meta apps and Quest devices. Any time you open the Story camera, or record a reel in the app, you're using our camera.
My work enabled viral face filters, branded effects, commerce try-ons, and eventually mixed reality on Quest 3 — ultimately empowering millions of creators to build and share AR content with billions of users.
For most of its history, the camera was a tool for capturing flat media - a window into a single perspective. The camera of today has evolved into something much more: a lens for building layered realities. With depth mapping, spatial tracking, and object placement, cameras no longer just record the world, they can actively reshape it.
During my time on the Camera platform at Meta, I helped push this shift by working on capabilities that turned the camera into a design tool. Tech capabilities like image and object tracking, LiDAR-based depth mapping, and interactive object placement in physical space allowed effects to extend beyond the screen.
With a consistent set of easy-to-use primitives, creators built effects that scaled from fun, shareable moments to serious, measurable brand activations.
In January 2025, Spark AR Studio was officially sunset. Though the tool is gone, the foundational camera platform capabilities that my team was responsible for continues to support Meta products and enabled the push towards Mixed Reality in devices like Quest 3 and Orion AR smart glasses as part of Meta's wearable devices initiative.
You gotta use your own product! In order to understand what our users were experiencing - as well as personal creative growth and exploration - I created my own set of filters. Focused on aesthetics and the lulz, my filters ammassed over 25.5 million uses.
Sadly since filter support is deprecated except for a few 1st party effects, my effects are no longer visible beyond my own recordings.
An explosively psychadelic filter that exposes your inner aura.
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A nostalic flare for hot summer days.
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Film will never die.
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You're graceful... you're eloquent... but you might also want to delete this later.
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